Runners Unite for a Fundraising Cause
It’s hip. It’s exhilarating. It’s rewarding. It works. Team TAV (Takes A Village) is a team that races the Detroit Free Press Chemical Bank Marathon annually, for a purpose — fundraising for the children of the Detroit Jewish community with severe special needs. Inspired by the strength and courage of the individuals they run with and run for, Team TAV raises money to fund vital programming and support for these children and their families. Over many miles, novice and accomplished runners inspire each other, shatter expectations, and race to reach new goals, all for an amazing cause.
A powerful campaign was produced for a running team who volunteers to race an annual marathon and raise money for families of children with severe special needs. The cohesive elements, hip aesthetic, and strong design strategy contributed toward an impactful fundraising initiative.
Detailed creative direction, project planning and beautiful graphics were created for this campaign including the following:
Campaign branding
Sponsorship, runner, and training booklets
E-blast imagery
Flyers and advertisements
Social media content
Event signage and posters
Post-race event decor elements
Swag